Can social fundraising save your non-profit? Part 3.
Posted on May 9, 2012 by Kevin Wolfe
This is the third of our four-part series of frank talks on social fundraising and its effect on the future of your non-profit with Managing Partners Todd Levy and Paul Ghiz of Global Cloud, the makers of DonorDrive Social Fundraising software. Part 3 covers the cost savings of social fundraising and the high cost of not adopting.
Fundraising shouldn't be a gamble. Traditionally there have been steep costs associated with making the ask. While old-school non-profits have firmly established and depended on methods like direct mail and paid phone solicitation, these are getting less and less cost effective. Donors (as well as potential donors) are not paying attention to their mailbox like they once were. They're not tethered to their land line and with Caller ID on their cell phone, they're not responding to calls they don't deem urgent. What were once good bets for fundraising have now become gambles. And with ever less-favorable odds. While these methods are becoming more costly and less effective, online giving is proving to be a better bargain. Read More
Can social fundraising save your non-profit? Part 2.
Posted on May 4, 2012 by Kevin Wolfe
This is the second of our four-part series of frank talks on social fundraising and its effect on the future of your non-profit with Managing Partners Todd Levy and Paul Ghiz of Global Cloud, the makers of DonorDrive Social Fundraising software. Part 2 covers how social fundraising hands you new donors and how to address their needs in order to retain them.
Social Fundraising is introducing you to new donors. Face it: traditional donors are playing less and less a role in non-profit funding. Most likely your non-profit has felt it, which gives financial evidence to take to your Executive Board to convince them that you need to seek out new donors. Part of the problem is that many of these new donors don't respond to a phone call or mailed letter, but they're ready to listen and act on social media. Read More
Can social fundraising save your non-profit? Part 1.
Posted on April 30, 2012 by Kevin Wolfe
This is the first of a four-part series of frank talks on social fundraising and its effect on the future of your non-profit with Managing Partners Todd Levy and Paul Ghiz of Global Cloud, the makers of DonorDrive Social Fundraising software.
Social fundraising goes from the "new" way to raise to the way. For many executive directors, it's evident that what's worked in past to raise funds is no longer working. Legacy methods that were successful for so many years just aren't pulling their weight anymore. And despite dwindling intake, it's common that a board of directors and established staff might not see a need to change. You can only use the bad economy as a scapegoat for so long until the reality hits that while your organization founders, so many non-profits that are embracing social fundraising are prospering, some even finding it to be key to their growth strategy. Read More
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